VFI Announces Name Change for Dealership Locations throughout the Pacific Northwest

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To further improve the customer experience as well as expand the common identity and services provided, the Valley Freightliner Dealership Family is reorganizing as a unified identity across 10 Northwest locations.

For Immediate Release

Pacific, WA – December 5th, 2016 – The Valley Freightliner Dealership Family announced today it will rebrand and rename ten Pacific Northwest locations. Effective January 3rd, 2017, the Washington locations of Pacific, Spokane, Union Gap, Mount Vernon, and Olympia along with the Oregon locations of La Grande, Hermiston, Redmond, Coburg, and Medford will operate as Freightliner Northwest (FNW).

Since 2015, Valley Freightliner, Inc. (VFI) has grown from three dealership locations in the greater Seattle region to a 12 store, multi state network of dealerships. VFI acquired Freedom Truck Center, Eagle Freightliner, and Pacific Truck Centers, adding nine additional locations in Washington, Oregon, and Hawaii. The acquisitions have greatly expanded the company’s regional coverage creating a network of accomplished service providers working toward a common entity.

“Rebranding the ten locations under a common name and logo will enhance customer recognition of our organization,” said Scott Gordon, President. “The singular brand will connect the locations with a common identity and support the commitment we’ve made to our customers on a regional level.”

Managing all locations is possible through the implementation of a standard Dealer Management System (DMS), Procede. The Procede integration was complete during the summer of 2016 and provides the dealerships with a singular platform to store, update, and access parts, service, and truck inventory information across the network and allows Freightliner Northwest to serve customers seamlessly throughout the network.

Freightliner Northwest is owned by Gordon Truck Centers, Inc. (GTC). The GTC family also includes the Pacific Truck Centers (PTC) Detroit Diesel Distributorship in Ridgefield, WA, as well as a Kapolei, HI location, Freightliner of Hawaii (FOH).

About Freightliner Northwest

Built upon a 30 year history of helping customer satisfy their transportation needs, Freightliner Northwest (FNW) is an expanded network of dealerships with multiple locations throughout Washington and Oregon. As a full-service Freightliner, Western Star, Fuso, Wilson Trailer, Reitnouer Aluminum Trailer dealership family, FNW can sell, finance, insure and service commercial trucks for medium and heavy duty applications.


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